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Ulta Matte Eye Eyeshadow Primer, Nude Ma…

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Original price was: $19.95.Current price is: $16.83.

Original price was: $19.95.Current price is: $16.83.

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Customers say

Customers find the eyeshadow primer effective, with one mentioning it keeps makeup in place all day. The product receives positive feedback for its moisturizing properties, with one customer noting it's perfect for oily skin. The matte finish receives mixed reactions from customers.

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7 customers mention longevity, 7 positive, 0 negative

Customers appreciate the primer's longevity, noting that makeup and eyeshadow adhere well and stay in place throughout the day, with one customer mentioning it washes off easily with a mild face cleanser.

…My eyelids are oily and hooded. This prime keeps my eyeshadow in place, doesnt crease and last for 10 hours. Have not used it longer. Love it….Read more

Love this- makeup goes on smoothly.Read more

…This primer stays put all day, never melts, never creases and keeps my eyeshadow on point for well over 12 hours of work in mix…Read more

…It really stays all day long.Read more

7 customers mention moisturizing, 5 positive, 2 negative

Customers have mixed opinions about the primer's moisturizing properties, with some noting it prevents creasing and is suitable for oily skin, while others find it extremely drying.

…This primer stays put all day, never melts, never creases and keeps my eyeshadow on point for well over 12 hours of work in mix…Read more

…I don’t recommend it for combination or dry skin. It’s not moisturizing at all, which is perfect for oily skin….Read more

Extremely drying and matte to the max! Cannot use this product on my 63 year old eyelids.Read more

…Nothing comes close to the perfection of this product. It dries sheer and I have no creases whatsoever after over 12 hrs of wear!Read more

6 customers mention effectiveness, 6 positive, 0 negative

Customers find the eyeshadow primer effective, with individual reviews noting its ability to keep makeup in place and prevent it from moving on oily skin.

Eye shadow and under eye primer keeps my eye shadow and eye liner perfect 24 hours!!!Read more

…primer stays put all day, never melts, never creases and keeps my eyeshadow on point for well over 12 hours of work in mix element exposure….Read more

…It's quite effective at preventing eyeshadow from moving on my oily, hooded eyelids, and also improves buildable quality of eyeshadow…Read more

…This is the first product I’ve used to help cover those areas that works.Read more

5 customers mention matt finish, 3 positive, 2 negative

Customers have mixed opinions about the eyeshadow primer's finish.

…I love it! Unlike other more expensive primers it’s truly matte finish, and it’s not oil based….Read more

I have oily skin with cystic acne. This product is very mattifying. I don’t recommend it for combination or dry skin….Read more

Love it. No crease, no fade, blends amazing.Read more

Extremely drying and matte to the max! Cannot use this product on my 63 year old eyelids.Read more



Love it.  No crease, no fade, blends amazing.

5 out of 5 stars

Love it. No crease, no fade, blends amazing.
This is my favorite eye prime. My eyelids are oily and hooded. This prime keeps my eyeshadow in place, doesnt crease and last for 10 hours. Have not used it longer. Love it. My eyeshadow blends well amd I dont need to use anything else. Cant believe I dont hear about it in youtube. Totally recommend.

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Top reviews from the United States

  • 5 out of 5 stars

    LOVE LOVE LOYAL!

    Reviewed in the United States on August 22, 2019
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    This is the only eye primer I use! I love it! Unlike other more expensive primers it’s truly matte finish, and it’s not oil based. If you need eye primer the last thing you want is the oil running down into your eyes half way through the day and creasing your eyeshadow. (*cough* Urban Decay) This primer stays put all day, never melts, never creases and keeps my eyeshadow on point for well over 12 hours of work in mix element exposure. Seriously, just buy it, you’ll never go back to that over priced over inflated brand again!
    6 people found this helpful

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  • 5 out of 5 stars

    Best eye shadow primer

    Reviewed in the United States on August 1, 2026
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    I have shadow eyes. This is the best. I have tried countless products. It never fails.

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  • 5 out of 5 stars

    Love it!

    Reviewed in the United States on May 11, 2019
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    I have oily skin with cystic acne. This product is very mattifying. I don’t recommend it for combination or dry skin. It’s not moisturizing at all, which is perfect for oily skin. Makeup and eyeshadow adheres well on top of the primer and stays looking nice all day. Product won’t seep into the middle of your lid. I highly recommend this primer!
    5 people found this helpful

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  • 4 out of 5 stars

    Cheap, effective, and less toxic

    Reviewed in the United States on June 28, 2020
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    Chose this primer because it was rated as a 1 on EWG and still cheap. It's quite effective at preventing eyeshadow from moving on my oily, hooded eyelids, and also improves buildable quality of eyeshadow (seems like I can layer more thickly for improved color intensity). I don't wear foundation, so I was also pleased that the primer seems to blend pretty well into my skin. It's also not terribly difficult to remove; was able to wash it off with a mild face cleanser.
    9 people found this helpful

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  • 5 out of 5 stars

    Love it. No crease, no fade, blends amazing.

    Reviewed in the United States on December 7, 2020
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    This is my favorite eye prime. My eyelids are oily and hooded. This prime keeps my eyeshadow in place, doesnt crease and last for 10 hours. Have not used it longer. Love it. My eyeshadow blends well amd I dont need to use anything else. Cant believe I dont hear about it in youtube. Totally recommend.

    Love it.  No crease, no fade, blends amazing.

    5 out of 5 stars

    Love it. No crease, no fade, blends amazing.

    Reviewed in the United States on December 7, 2020

    This is my favorite eye prime. My eyelids are oily and hooded. This prime keeps my eyeshadow in place, doesnt crease and last for 10 hours. Have not used it longer. Love it. My eyeshadow blends well amd I dont need to use anything else. Cant believe I dont hear about it in youtube. Totally recommend.

    7 people found this helpful

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  • 5 out of 5 stars

    AMAZING!

    Reviewed in the United States on May 16, 2024
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    Used the Mary Lay eye primer for over 17 years and after I found out it was being discontinued. I was devastated but determined to find something comparable and I’ve tried a few, but didn’t like any of them. I found this one and I actually like this BETTER than the Mary Kay one!!
    5 people found this helpful

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  • 5 out of 5 stars

    Literally the BEST Primer Hands Down

    Reviewed in the United States on February 17, 2021
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    Seriously, I’ve tried countless primers for my oily eyelids. Nothing comes close to the perfection of this product. It dries sheer and I have no creases whatsoever after over 12 hrs of wear!
    2 people found this helpful

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  • 3 out of 5 stars

    Eye primer

    Reviewed in the United States on January 15, 2024
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    I love this product, however, I was not sent the correct color that I requested. What’s up with that?

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Product Summary: Ulta Matte Eye Eyeshadow Primer, Nude Matte

From Velvet Matte
Product Dimensions ‏ : ‎ 4.17 x 1.14 x 0.63 inches; 0.48 ounces
Item model number ‏ : ‎ US
UPC ‏ : ‎ 717897053537
ASIN ‏ : ‎ B01GF5L9X0
Best Sellers Rank: #143,178 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #856 in Eyeshadow
Customer Reviews: 4.5 4.5 out of 5 stars (185) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) if (dpAcrHasRegisteredArcLinkClickAction !== true) dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, “allowLinkDefault”: true , function (event) if (window.ue) ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) ); ); P.when(‘A’, ‘cf’).execute(function(A) A.declarative(‘acrStarsLink-click-metrics’, ‘click’, “allowLinkDefault” : true , function(event) if(window.ue) ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) ); );

Ulta Matte Eye Eyeshadow Primer, Nude Ma…
Ulta Matte Eye Eyeshadow Primer, Nude Ma…

Original price was: $19.95.Current price is: $16.83.

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